Board Election Bio – Anne Peters

Anne Peters entered the senior care field when she and two partners started a private Geriatric Care Management company in Omaha, NE in 1999.  Using her teaching background, she educated professionals about the value of care management and the resources available for the aging population.  She was instrumental in the development of the Midlands Eldercare Network, a networking and public education group in Omaha.  In 2004, after some maternity leave, Anne became a Business Performance Manager with the International Headquarters of Home Instead, Inc. in Omaha for nearly 4 years.  In this capacity she was responsible for working with 65 independent business owners around the country to develop and execute business plans, long-term strategies, and organizational structures.  Additionally she facilitated several financial benchmarking performance groups within the Home Instead Inc network.    It was the desire to create exceptional experiences for the elderly through quality service that led her to purchase the Home Instead Senior Care office in West Des Moines in 2008.

Since 2008, Anne has focused on quality care in a highly personalized manner.  She was a member of the Governor’s Conference on Aging Steering Committee (before its hiatus), a committee planning member for the Iowa CAREGivers’ annual conference, and a committee member of The Walk to End Alzheimer’s.  Anne was a founding member of Central Iowa Senior Educational Network (CISEN) which now plans and executes an annual Senior Life Conference in Altoona, IA for the last six years.  She is a featured speaker educating the audience of young seniors and their adult children about aging services, goals, and opportunities.  Anne was appointed to the Direct Care Professional Advisory Council in 2010 and piloted the CARES curriculum on behalf of the council.  She has advocated with her legislators and at the capital on issues facing aging Iowans as well as employers and the workforce. She has served on the Board of ICHC since 2017. In addition to Iowa Health Care Association she is member of the Home Care Association of America.  She is also a member of the Des Moines West Side Chamber of Commerce.

Because Anne knows that great care comes from happy employees she has taken leadership development workshops to create a culture that values individuals in their own gifts, talents, needs, desires, and goals.  Home Instead Senior Care- Des Moines was awarded the “Best Small Employer” in 2011, 2018 and 2019, the Caring Star Award 2017 from, and is accredited with the Better Business Bureau.  At this stage in her business her priorities are:  maintaining the highest quality of care through a solid company culture, educating the public on aging issues, advocating for building the workforce, and creating a business climate that serves people with dignity as well as fairness to providers.

Anne has been married to her husband, Troy for 23 years.  Together they have been raising three amazing children.  Their boys are off at college and their daughter is in high school which leaves Anne is in the “uncomfortable pre-empty nesting” stage of life. She is working to define her own goals now that they aren’t driven by kids activities.  Cooking, reading, volunteering, and traveling top the list of current hobbies. Postcards from Italy to come in 2021!